STUDIO TALE
SOCIAL INNOVATION IN DESIGN AND ARCHITECTURE
LUDOO PRODUCTIONS
Ludoo | lʌdu |
noun
An Indian sweet made from a mixture of flour, sugar, and shortening, which is shaped into a ball.
Location / London
Budget / Private
Completed / October 2011
Client / Ludoo Productions
The Studio was commissioned to design and develop branding for theatre group Ludoo Productions. The brief was to capture the community spirit of the theatre, giving it a contemporary South Asian identity.
Through the use of colour and specific cultural references, a new logo was developed for both online and print media. An online digigtal platform was developed to bring together the theatre's various social media networks under one umbrella and showcase ongoing productions and events.
![Studio [D] Tale | Architecture | Interiors | Product Innovation | Critical Design | Photography | Film | Art | Research | Studio d tale | studiodtale | Ludoo Productions](https://static.wixstatic.com/media/03579d_8e22be30e1974b65ba89da92d6b806fd.jpg/v1/fill/w_188,h_288,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/03579d_8e22be30e1974b65ba89da92d6b806fd.jpg)
![Studio [D] Tale | Architecture | Interiors | Product Innovation | Critical Design | Photography | Film | Art | Research | Studio d tale | studiodtale | Ludoo Productions](https://static.wixstatic.com/media/03579d_10b79e36feea40408fb2de2de9466e1a.jpg/v1/fill/w_97,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/03579d_10b79e36feea40408fb2de2de9466e1a.jpg)
To coincide with the theatre groups launch event, branded stationery including flyers and posters were developed to raise brand awareness and engage a wider community audience. The company website was unveiled at the launch event.